Jet Interactive has continued strong growth within the Australian enterprise market throughout 2013 and early 2014, and is gearing up to consolidate its position in overseas markets.
With a bold strategy in place for 2014 and beyond, Jet Interactive was lucky enough to snare an experienced General Manager from a comparable company – and his results as General Manager of WeatherZone speak for themself. Needless to say we were excited to welcome James Caust on board in early September and to pick his brain!
What skills are you bringing from WeatherZone James?
Aside from weather forecasting talents, I have spent a lot of time working out how to commercialise complex data for business which allows customers to make well informed, data driven decisions about risk and reward. This is the core of Jet’s value proposition and interestingly, WeatherZone’s as well.
In weather, this might be displaying a large data set in a simple and intuitive manner to help an energy company choose when to trade electricity or turn on a power station ahead of demands driven by high temperatures. In the world of Jet interactive, this is the same core issue, of informed decision making around a complex data set in order to optimise marketing spend.
What is the best thing about working at Jet Interactive?
The people are talented, engaged and fun. It’s exciting to be part of the growth of a company that has a strong product in an emerging technology space. There is also the promise of donuts based on strong performance :)
What is the worst thing about working at Jet Interactive?
New technologies bring with them unique challenges in terms of ensuring they are robust, scalable and adaptable. So, the worst thing is when we encounter any issues that threaten this.
Have you learnt anything new or exciting since beginning at Jet?
Yes, everyday has been a learning experience. Most notably I have learnt that data is a powerful decision making tool, that driven by the ‘new world’ of the interwebs is going to be increasingly important to understand in order to compete in a crowded market place.
Where do you see Jet Interactive and yourself in 5 years?
I see myself as the leader of an inspired team that delivers exciting new products that make a difference to its users. I would also like one of those glass bar fridges in the office with a range of beverages on offer at all times.
With Jet preparing for expansion in 2014, watch this space for more exciting additions to the Jet team!