Monday, 19 September 2011 12:00
The Google Analytics Application Gallery contains applications that extend the useability of Google Analytics in exciting new ways.
Analysts, marketing teams and company executives are already integrating Google Analytics with Jet CallTracker, the world’s most advanced, detailed and easy to understand call analytics system, and now this can be taken to another level by implementing the Jet Interactive Call Tracking Integration App.
Using this new plug-in, call results recorded by Jet CallTracker can now be viewed in Google Analytics in amazing detail and accuracy, making it easier to understand the relationship between online activity and phone calls.
Preserving all of the existing Google Analytics information while enhancing it with the client’s call data provides not only a clearer picture of their website’s effectiveness, but also a record of the call outcome and individual keyword to a degree that has never been possible before. All call feedback is then converted into raw data and integrated with existing Google Analytic statistics. Calls can even be set as conversions and goals.
Jet Interactive is one of the world’s leading call tracking and analytics companies with thousands of clients including many of Australia’s Top 500 companies.