Retailing tycoon John Wanamaker once said, "I know that half of my advertising doesn´t work. The problem is, I don´t know which half." Your company may be spending millions of dollars on advertising, but how do you know which ads are effective?
It is one thing to look at your overall calls into your company but the key to pinpointing trends is using Call Tracker to its full potential. This is done using multiple inbound numbers (either 13, 1300 or 1800). By using a different number for each type of advertising that you have it is possible to identify what media or promotion methods are working best and giving the best return on investment.
All reports can be viewed number by number to allow you to compare in detail geographic differences, demographics and ROI of each advertising, promotion and sales method that your company employs.
Often a standalone marketing campaign will have many different media and advertising components. As mentioned before each element can be individually tracked via individual 13, 1300 and 1800 numbers but this can become very messy if companies end up with over 10 numbers. To remedy this, individual numbers can be grouped into Campaigns. This helps simplify your reports and separate calls into logical groupings. Many customers group ongoing customer service calls under a separate campaign so these results do not get confused with the finding of other initiatives (For example: August clearance TV and Mail Campaign).