This is a very powerful tool. The latest (2006) Australian Bureau of Statistics Census is embedded within each of the 4,928 telephone exchanges across the country. Once your calls have been processed through Call Tracker the areas where calls are being made are identified along with their demographics.

You have a choice of quickly looking at a Summary Report that list only 22 fields or expand to the Detailed Report to show 263 fields.

Demographics for particular areas of interest can be found by clicking onto an exchange in either of the Heat Maps or even the Bubble map. Alternatively you can view the demographics by going to the Demographics Tab.