CRM

CRM to Google Ads

Close the loop on phone leads. Push qualified leads, opportunities and won revenue from your CRM back to Google Ads as offline conversions — so Smart Bidding optimises to actual sales, not just call volume.

Sales → Ads The outcome of every sale flows back to the click that started it

Acme Corporation — Opportunity Closed Won

Amount

$5,000.00

Close date

19/02/2026

First touch

Tracked call · 4:32

GCLID

Cj0KCQjw…4qB

Offline conversion imported

ActionClosed Won

Value$5,000.00

Matched toemergency plumber melbourne

Smart Bidding learning from this sale

The Problem With Optimising to Calls

With calls as the goal, Google only knows that someone rang
A wrong number and a six-figure buyer look identical to Smart Bidding
Spend chases call volume even when the calls never become revenue
The real signal — qualified, opportunity, closed, and for how much — lives in your CRM

How Jet Closes the Loop

Call-sourced GCLIDs captured at the moment of the call and written to your CRM
Lead, opportunity and closed-won outcomes mapped to Google Ads offline conversion actions
Won deal values passed through so you can bid to revenue, not a flat call value
Conversions imported automatically on a schedule — no manual CSV uploads
Works alongside Jet's standard call conversions for online and offline activity

Click captured

GCLID recorded with the campaign and keyword that drove the call.

Call lands in the CRM

GCLID travels with it on the lead or opportunity record.

Sales works the deal

Qualified → Opportunity → Closed Won, with the deal value.

Outcome returns to Google Ads

Imported as an offline conversion, matched to the original click.

Smart Bidding That Chases Revenue

Target ROAS and Maximise Conversion Value pursue clicks that turn into revenue
Spend pulled away from keywords that only generate noise
Google learns your definition of a good lead — not a proxy like call duration
More of the right calls, lower cost per genuine customer

Target ROAS — learning from won revenue

emergency plumber melbourne$48,200 wonSpend ↑ 34%

hot water replacement$31,400 wonSpend ↑ 18%

blocked drain plumber$12,800 wonSpend ↑ 7%

free plumbing advice$0 wonSpend ↓ 38%

diy pipe repair$0 wonSpend ↓ 52%

Cost per customer down 31% over 90 days as spend follows sales.

Built for Australian Businesses

GCLID-based matching keeps attribution accurate even for blended online and phone journeys
Conversion values reported in Australian dollars, in line with your CRM pipeline
Local support team to help map your CRM stages to Google Ads conversion actions
Honours Google Ads conversion windows and import timing for compliant, deduplicated data

Optimise to Revenue, Not Ringtones

See how Jet feeds CRM outcomes back into Google Ads Smart Bidding.