Wednesday, 16 May 2012 03:29
We're excited to announce that Google have created a Call Tracking Case Study with Beaurepaires, one of Australia and New Zealand's leading tyre retailers. Jet Interactive partnered up with Google to provide call tracking technology.
The case study was to shed some light on the thousands of customers who were calling ahead to request or confirm information before actually dropping in to a Beaurepaires store. They needed to discover where these calls where coming from in order to hold digital marketing channels accountable.
Daniel Lloyd, the Online Marketing Manager at Beaurepaires concluded the case study saying "By implementing the call-tracking trail we were able to specifically pinpoint the digital channel that our customers had taken to contact our stores"
To find out more: Download the Google Call Tracking Case Study